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Talley Research Group is a collaborative team of senior level research professionals with varied backgrounds in marketing, advertising and psychology. We're an uncommonly good team with a common passion for digging deep into consumers' minds to get to the essence of your brand. Key contacts include:

Rick Talley


Rick has been an active leader in the marketing research community since 1968. Moderating over 4,000 focus groups, he is well known for his creative and dynamic approach. His strategic and marketing perspectives provide value-added learning to client projects.

His marketing expertise has been recognized both in business and academic circles. He's been a guest lecturer at the University of California, Berkeley, USC, and Golden Gate University. He's taught Qualitative Advertising Research to business leaders at the National AMA School of Marketing Research at the University of Notre Dame.

Dr. Mary Ann Barr

Principal and Licensed Clinical Psychologist

Mary Ann uses her extensive background in clinical psychology and organizational development to uncover the emotional issues that drive human behavior.

Mary Ann conducts hundreds of training seminars and business consultations for organizations seeking to improve their customer service and brand relationships.

For the past twenty-five years, Mary Ann has held a UCSF Medical School adjunct appointment.

Donna Harrington
Account Director

Donna brings sixteen years of marketing research experience to her role of managing quantitative studies at Talley Research. Her strategic thinking and tactical know-how bring value to every assignment. Prior to Talley Research Group, Donna managed the research department at Holiday Inn Worldwide, where she conducted customer and employee audits worldwide and worked extensively with the management team in developing a new strategic direction for the corporate brands. Donna began her marketing research career on the supplier side, managing large-scale tracking studies for such companies as BellSouth, BAPCO, Southern Bell, AFLAC and Shaw Industries.

Dr. Wayne Thurston

Account Director and Licensed Clinical Psychologist

With fifteen years of organizational and employee development experience in the healthcare field, Wayne applies a whole systems approach to solving client's research issues. His insights about markets, organizations, and employees have helped many businesses solve problems quickly with lasting results.

Wayne has consulted with the board of directors of several companies, providing a holistic way of thinking that embraces customers, employees and the operational aspects of business endeavors.


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