Focus groups? Internet Survey? Telephone? Getting the answers
starts with using the right research method. Talley Research Group
understands how to take the best of new and traditional research
techniques to get to real insights and real answers based on time
and cost effective data collecting.
Getting inside consumers' heads and hearts is both art and science.
Our qualitative team includes behavioral experts who get people
to reveal the thoughts, predispositions and beliefs that influence
their purchase behavior.
From full focus group discussions through individual, in-depth
interviews, ethnographies and other anthropological assessments,
we'll help you select the research methods to get you closer to
the answer. We offer:
We believe that quantitative data plays a large role in validating
business decisions. Even with compressed timeframes and restricted
budgets, we're able to meet your needs by using the latest research
technologies. We're adept at not only designing and collecting
data, but managing the entire process and providing the strategic
analysis that makes a difference.
We have a broad base of experience meeting many research needs:
development and awareness testing
identity, positioning and equity studies
profiles and segmentation
- New product
and packaging design testing
and taste testing
design and usability testing
Changing markets. Fickle consumers. Hard-to-get at targets. Talley
Research Group knows how to reach them with unique services.
The power of your brand lies in its ability to influence purchase
behavior. A powerful brand can drive profits and stock prices.
So, it's important to know where you stand with consumers, what
your brand means and where it can go.
We have developed tools to identify a brand's equities, deficiencies,
permissions and constraints. Our proven techniques explore both
the tangible and intangible that make up your brand's meaning
in the marketplace.
Your brand is not only reflected in your customers' opinions,
but also those of your employees. We encourage employees to participate
in the brand research process so they may embrace the resulting
solution. With insights from these critical brand emissaries,
your employees, you can fully understand the challenges and opportunities
in building a strong brand.
Customer Relationship Management
A brand's persona is always changing. So it's important not just
to understand your brand perceptions, but also to manage your
brand's customer touch points. It's the ongoing management of
customer relationships that insure a lasting brand. We offer custom
techniques that provide ongoing assessment of customer relationships
for a total CRM solution.
Are children part of your audience? As the buying power of children
and teens increase, the ability to speak with them is essential.
"Listening" to kids using observational methods affords rare insights
for children's based products and services. Our behavioral experts
can easily engage kids for maximum spontaneity and creativity
using a variety of research techniques.
What Can You Do with Children? You can do the same types of research
with kids that you are accustomed to doing with adults and more:
techniques (Interactive play, use of visual props/puppets)
International Brand/Product Studies
Global markets mean keeping in touch with customers with varying
cultures and languages. We know how to put all the pieces together
for comprehensive international research studies. We've conducted
studies in over 25 major international markets on six continents.
With our experience managing global research partners, you can
be assured of reliable, parallel data from all corners of the
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